Cute, Whimsical & Cuddly

Each plush pal is adorned with super-cute, baby-safe accessories: Roise the pink bunny wears a super-soft off-white bow, Clove the brown teddy bear sports a bowtie, and Bay the blue puppy wears a soft bandana scarf around his neck. Each provides its own modern, whimsical look that fits seamlessly with contemporary nursery décor.

What do we mean by “100% Recycled”?

This innovative new plush collection is crafted only with sustainable materials, including:

• Fabric, Fiber, Fill & Thread
• Pre-Consumer Plastic Beans
• Packaging and Labels

Same Exceptional Baby GUND Quality

Each cuddly recycled pal is crafted with the same premium, irresistibly huggable softness we’re known for at GUND. Our plush stays soft through the years, even after countless playtime adventures.

1. Recycled materials are sourced and sorted for repurposing.

2. Plastic bottles are washed and melted, transforming the plastic waste into super-fine fibers.

3. These new recycled fibers are then spun and used to craft plush friends!

Spin Master Playsponsible

Spin Master is proud to present Playsponsible, a sustainability initiative that aims to deliver the joy of play to children and families responsibly and preserve future generations of fun. GUND is proud to support this project with our first line of sustainably soft friends!

Plush on a Mission

• Every component of each stuffed animal is crafted with recycled materials, from the fiber fill and recycled thread to the fabric and pre-consumer recycled plastic beans.
• Even our packaging is recycled, from the protective poly bag to the sewn-in label and hangtag.

Winner of the 2023 Toy Insider Top Summer Toys Award

As featured in The Toy Insider’s 2023 Spring & Summer Gift Guide:

“Get ready for fun in the sun! Chosen by experts, theses are the hottest toys and games that will keep kids busy all summer long. From travel-friendly toys to take with you on your next family adventure to playthings to get everyone up and active, this list has it all!”